How We Helped a Physician-Led Wellness Clinic Get Found — On Google and ChatGPT

A MalachiSoft case study: SEO, brand, and content for HILLMED in Plano, TX.

When a practice rebrands, it doesn’t just need a new logo — it needs to be found again. That was the challenge when we started working with HILLMED, a physician-led wellness practice in Plano, Texas, led by board-certified anesthesiologist Dr. Jerron C. Hill. This is the story of what we did, and one result that surprised even us.

The Client

HILLMED offers physician-supervised ketamine therapy, IV vitamin therapy, physician-formulated CBD, and a whole-person approach to wellness built on nutrition, movement, sleep, and stress management. Dr. Hill brings decades of medical experience and was among the first physicians in Texas to open a ketamine infusion and wellness center.

The care was excellent. The problem was visibility.

The Challenge

HILLMED had recently rebranded from earlier names, and the transition left real gaps:

• Inconsistent brand and business information. Old names and details still appeared across the website and third-party directories, confusing both patients and search engines.
• Limited search visibility for competitive, high-intent local terms like “ketamine therapy in Plano” and “IV vitamin therapy near me.”
• Thin content and authority signals, despite a highly qualified physician whose expertise wasn’t being showcased online.
• No system for capturing or nurturing new leads, and no consistent way to build reputation.
• And an emerging challenge most practices haven’t caught up to yet: being discoverable inside AI assistants like ChatGPT, where a growing number of people now start their search for a provider.

Our Approach

We built a connected strategy rather than a list of one-off tasks.

Brand and NAP consistency. We audited the website and business listings and cleaned up outdated names and details so HILLMED’s name, address, and phone number are consistent everywhere — a foundational trust signal for local SEO.

On-page SEO and keyword strategy. We mapped each page to a clear, high-intent keyword — the homepage to “physician-led ketamine therapy and whole-person wellness in Plano, TX,” and each service page to its own treatment and condition terms — and rewrote headlines and copy to match, without losing the brand’s voice.

A physician-led content engine. We produced educational, medically grounded articles authored under Dr. Hill’s name and credentials — published to the site, Medium, and LinkedIn — plus visual content for Pinterest. Anchoring content to a real, credentialed expert strengthens exactly the trust signals both Google and AI models reward.

Lead generation that runs itself. We created a free physician’s guide as a lead magnet, paired with an email opt-in landing page and an automated delivery sequence, turning anonymous visitors into contacts the practice can nurture.

Reputation and reviews. We put a simple, compliant process in place for gathering and responding to reviews, so social proof keeps building over time.

Monthly reporting. Every month, we share a clear analysis of what we did and what it’s producing — no black boxes.

The Results

The rebrand is now consistent, the site targets the terms that actually bring patients, and there’s a repeatable engine producing content and capturing leads. Early ranking and visibility gains are already showing.

But the result that stands out came from an unexpected place. Shortly into the engagement, Dr. Hill emailed us with this:

“I just received my first consultation from a patient that found me on ChatGPT.”

A patient discovered a physician through an AI assistant and booked a consultation. That’s not a vanity metric — that’s a new patient, sourced from a channel most clinics aren’t even visible in yet. It’s proof that building clear, credible, well-structured content around a real expert doesn’t just help you rank on Google; it helps you get recommended by AI.

In the Client’s Words

Dr. Hill shared this five-star review:

“Thanks to Leandro and his staff for helping with my SEO and marketing for my brand HILLMED. They communicate excellently, know what they are doing, reasonably priced for their services and actually give a monthly analysis of their work. I already see early results from their guidance. Contact them. You’ll be glad you did.”

— Jerron C. Hill, M.D., HILLMED

The Takeaway

Getting found today means covering both bases: the fundamentals that still drive local search — consistent information, keyword-focused pages, genuine expertise — and the emerging frontier of AI-driven discovery. Do both well, anchored to a real expert, and you don’t just climb the rankings. You start showing up in the places your future patients are actually looking.

Want results like these for your practice or business? MalachiSoft builds SEO, content, and lead-generation systems designed for how people search today — on Google and in AI. Contact us and let’s talk.